The impossible happened. Nike Basketball China was loosing market shares to competitors such as Li-Ning and Erke.

To engage and regain relevance with young local ballers, we helped Nike do what Nike does best - challenge and empower athletes to be at their best game. Only this time, we did it the Chinese way.

In ancient times, 9 gates surrounded the Imperial city, all in fierce competition for Imperial favor. Reviving this ancient feud, we called upon all urban warriors to stand for their gates and compete in a modern day battle for glory and respect - an all deciding 3 on 3 Basketball tournament. 

6.000 urban ballers competed for the final showdown. 6 made it to the heart of ancient Imperial Beijing - the Forbidden City.

ART DIRECTOR Art Direction, Cross-Channel Implementation, Event Design 

Agency DMG Media, CD Wei Bing Xu, Pitch Won