To launch German discounter Lidl’s fashion collaboration with style icon and influencer Heidi Klum, we created a fully integrated campaign roll-out in 27 European countries and the US.

Following the success of the first collaboration with German discounter Lidl, Heidi went back to the drawing board and surprised her fans with 4 new capsule collections.

CREATIVE DIRECTOR Concept Development, Project & Shooting Supervision

Agency DDB Berlin, Director & Photographer Rankin, Produced by Rankin Films USA, PR Häberlein & Mauerer