Phantom Series II — a timeless icon of luxury, where every detail reveals spellbinding beauty.
CREATIVE DIRECTOR Concept, Development & Production
Agency RANKIN, Director RANKIN, DOP Tony C. Miller, Photographer Charlie Cummings
Two icons, one epic desert race. Tanner Foust shows us what the new Golf R is made off.
Buckle up, America.
CREATIVE DIRECTOR Concept Development, Shooting & Post Supervision
Agency DDB Berlin, Director & DOP Daniel Herzog, Production Production LA
The Seat Ateca is the ultimate companion for everyday urban life.
So we decided to celebrate every day. Literally.
We created a unique TVC for each day of the week and a social campaign to go with it.
Our media buy included daily prime time TV news programs, digital newspapers, as well as owned and payed Social Media that would allow day specific targeting.
Won: Ad of the Month (W&V)
CREATIVE DIRECTOR Concept Development, Shooting & Post Supervision
Agency C14 Barcelona, Directors Michel&Nico, Photographer Marc Trautmann, Produced by Mamma Team Barcelona, CCO Amir Kassai, Media PHD
Spectre is the first of its kind. The dawn of a new era.
As the the world’s first ultra-luxury Electric Super Coupe, Spectre is Rolls-Royce’s first all-electric car. The herald of a new all electric future for the marque.
To capture Spectre’s otherworldly essence and reflect its bold new sculptural design language, we created a bespoke futuristic world in UnrealEngine and shot Spectre on a virtual production stage.
CREATIVE DIRECTOR Concept, Development & Production
Agency RANKIN, DOP Tony C. Miller, Director Martin Bennett, Photographer Simon Puschmann, PP Quiet Brilliant
Compromising on quality never pays off.
CREATIVE DIRECTOR Concept Development, Tag-On Shooting & Post Supervision
Agency DDB Berlin & DDB London, Director VIRUS, Photographer Özgür Albayrak, Producer Markenfilm
In 2018, we launched CUPRA, the new performance car brand by SEAT.
For those who create their own path.
CREATIVE DIRECTOR Concept Development, Pre-Production Supervision
Agency C14 Barcelona, Director Inocuo, Produced by Puente Aéreo Films Barcelona, CD Alvaro Ramos, CCO Amir Kassai
The new SEAT Ibiza Beats let’s you see the world through your ears.
We teamed up with directors Greg & Lio (Makeba ‘Jain’) to bring alive an analog VFX symphony of urban Barcelona.
CREATIVE DIRECTOR Concept Refinement, Pre-Production
Agency C14 Barcelona, CD Alvaro Ramos, Directors Greg&Lio, Produced by Mamma Team Barcelona, CCO Amir Kassai
Once in while, you have to show the world who's boss. Wait. Make that the universe.
After years of being the unchallenged urban sports car, it was time for VW to once again shut down unruly competitors, invigorate the brand and remind fans that there's only one true GTI.
Putting the Golf GTI's superior driving dynamics front and center, we pitted it against its only real competition - extraterrestrials. In a death race, furiously high paced and demanding, only one would emerge victorious and undisputed champion of the universe.
With over 1.5M views in the first week alone, a ten fold increase of unique pages views and an actual in-showroom sale of 220 units, our spot catapulted the Golf GTI back to the top of it’s segment.
CREATIVE GROUP HEAD Art Direction, Concept Refinement
Agency DMG Media, Director Kaisim Lim, Producer Jason Kirby
BMW proves once again that no all cars are created equal.
The visionary lightweight carbon construction of the new M3 and brand-new M4 take centre stage in this CGI origin story.
Together with Glassworks Amsterdam and Liga01 we took viewers on a macro-level journey through the genesis of BMW M’s ultimate performance - the creation of carbon fiber.
Our fully responsive and interactive website further supported our ‘ultimate performance through lightweight engineering’ concept through unique UI/UX technologies, dynamic 3D and interactive video components.
Our digital platforms were competable with all predominant web and mobile systems.
ASSOCIATE CREATIVE DIRECTOR Concept, Digital Implementation, Shooting Supervision, FA Supervision
Agency BBDO Interone, Production Company MIC China, Glassworks Amsterdam, LIGA01 Hamburg
Whoever said ‘There’s no bad weather, only bad gear’ must have driven a BMW. A BMW with X Drive to be exact.
China’s most dreaded climate zones gave way to our X Drive features. Interactive games put superior levels of traction and intuitive changes in power distribution to the test and made it clear that with X Drive, weather doesn't matter.
Our digital experience featuring a current weather map of China was accessible from all digital devices.
ASSOCIATE CREATIVE DIRECTOR Concept, Digital Implementation
Agency BBDO Interone
To launch German discounter Lidl’s fashion collaboration with style icon and influencer Heidi Klum, we created a fully integrated campaign roll-out in 27 European countries and the US.
Following the success of the first collaboration with German discounter Lidl, Heidi went back to the drawing board and surprised her fans with 4 new capsule collections.
CREATIVE DIRECTOR Concept Development, Project & Shooting Supervision
Agency DDB Berlin, Director & Photographer Rankin, Produced by Rankin Films USA, PR Häberlein & Mauerer
This urban occasion wear campaign invites young audiences to seek out and celebrate every moment of happiness and achievement in style.
CREATIVE DIRECTOR Concept Development, Shooting & Post Supervision
Agency Zalando, Director & Photographer Sacha Maric, Stylist Niki Pauls, Production Bad Land + Nylon Film
The Cullinan Inspired By Fashion line is where fashion innovation and Roll-Royce craftsmanship meet to create a new breed of fashion icons.
CREATIVE DIRECTOR Concept & Development
Agency RANKIN, Senior Creative Victor Mazariegos, Photographer Nigel Harniman
Ignorance isn't always bliss. Especially, if your product is competing in a market that's throwing out ¥2 billion a year in revenue.
To most of the world GORE-TEX® is known as the superior outdoor fabric brand, to Chinese customers - not so much.
That having GORE-TEX® fabric inside your outdoor garment is all it takes to get you places - extreme places - therefore wasn’t clear either.
To get Chinese customers on board, we created a POS campaign that visual spelled it out for them.
Further along the road, we would engage customers with iBeacon proximity based technology and drive them to our stores by handing out digital vouchers, but also feed entertaining and educational brand content onto their mobile phones. Supported by OOH, window design and in store displays.
ASSOCIATE CREATIVE DIRECTOR Concept, Art Direction Supervision
Agency BBDO Interone, Pitch Won
The impossible happened. Nike Basketball China was loosing market shares to competitors such as Li-Ning and Erke.
To engage and regain relevance with young local ballers, we helped Nike do what Nike does best - challenge and empower athletes to be at their best game. Only this time, we did it the Chinese way.
In ancient times, 9 gates surrounded the Imperial city, all in fierce competition for Imperial favor. Reviving this ancient feud, we called upon all urban warriors to stand for their gates and compete in a modern day battle for glory and respect - an all deciding 3 on 3 Basketball tournament.
6.000 urban ballers competed for the final showdown. 6 made it to the heart of ancient Imperial Beijing - the Forbidden City.
ART DIRECTOR Art Direction, Cross-Channel Implementation, Event Design
Agency DMG Media, CD Wei Bing Xu, Pitch Won
