To launch German discounter Lidl’s fashion collaboration with style icon and influencer Heidi Klum, we created a fully integrated campaign roll-out in 27 European countries and the US.

Following the success of the first collaboration with German discounter Lidl, Heidi went back to the drawing board and surprised her fans with 4 new capsule collections.

CREATIVE DIRECTOR Concept Development, Project & Shooting Supervision

Agency DDB Berlin, Director & Photographer Rankin, Produced by Rankin Films USA, PR Häberlein & Mauerer

This urban occasion wear campaign invites young audiences to seek out and celebrate every moment of happiness and achievement in style.

CREATIVE DIRECTOR Concept Development, Shooting & Post Supervision

Agency Zalando, Director & Photographer Sacha Maric, Stylist Niki Pauls, Production Bad Land + Nylon Film

The Cullinan Inspired By Fashion line is where fashion innovation and Roll-Royce craftsmanship meet to create a new breed of fashion icons.

CREATIVE DIRECTOR Concept & Development

Agency RANKIN, Senior Creative Victor Mazariegos, Photographer Nigel Harniman

Ignorance isn't always bliss. Especially, if your product is competing in a market that's throwing out ¥2 billion a year in revenue.

To most of the world GORE-TEX® is known as the superior outdoor fabric brand, to Chinese customers - not so much.

That having GORE-TEX® fabric inside your outdoor garment is all it takes to get you places - extreme places - therefore wasn’t clear either.

To get Chinese customers on board, we created a POS campaign that visual spelled it out for them.

Further along the road, we would engage customers with iBeacon proximity based technology and drive them to our stores by handing out digital vouchers, but also feed entertaining and educational brand content onto their mobile phones. Supported by OOH, window design and in store displays. 

ASSOCIATE CREATIVE DIRECTOR Concept, Art Direction Supervision

Agency BBDO Interone, Pitch Won

The impossible happened. Nike Basketball China was loosing market shares to competitors such as Li-Ning and Erke.

To engage and regain relevance with young local ballers, we helped Nike do what Nike does best - challenge and empower athletes to be at their best game. Only this time, we did it the Chinese way.

In ancient times, 9 gates surrounded the Imperial city, all in fierce competition for Imperial favor. Reviving this ancient feud, we called upon all urban warriors to stand for their gates and compete in a modern day battle for glory and respect - an all deciding 3 on 3 Basketball tournament. 

6.000 urban ballers competed for the final showdown. 6 made it to the heart of ancient Imperial Beijing - the Forbidden City.

ART DIRECTOR Art Direction, Cross-Channel Implementation, Event Design 

Agency DMG Media, CD Wei Bing Xu, Pitch Won