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CAROLINE VON GILSA

CREATIVE DIRECTOR

  • AUTOMOTIVE
  • LIFESTYLE
  • ABOUT
  • CONTACT

GLOBAL LAUNCH ROLLS-ROYCE PHANTOM SERIES II / 'Nuance'

Phantom is a work of art. A unique expression of luxury revered by connoisseurs for decades.

With the launch of Phantom Series II, we take audiences on a macro level journey celebrating the excellence and spellbinding beauty found in every nuance of its form.

CREATIVE DIRECTOR Concept, Development & Production

Agency RANKIN, Director RANKIN, DOP Tony C. Miller, Photographer Charlie Cummings

SOCIAL MEDIA FILM VW GOLF R / 'TuRn'

Two icons, one epic desert race. Tanner Foust shows us what the new Golf R is made off.

Buckle up, America.

CREATIVE DIRECTOR Concept Development, Shooting & Post Supervision

Agency DDB Berlin, Director & DOP Daniel Herzog, Production Production LA

GLOBAL CAMPAIGN SEAT ATECA / 'EVERY DAY'

The Seat Ateca is the ultimate companion for everyday urban life.

So we decided to celebrate every day. Literally.

We created a unique TVC for each day of the week and a social campaign to go with it.

Our media buy included daily prime time TV news programs, digital newspapers, as well as owned and payed Social Media that would allow day specific targeting.

Won: Ad of the Month (W&V)

CREATIVE DIRECTOR Concept Development, Shooting & Post Supervision

Agency C14 Barcelona, Directors Michel&Nico, Photographer Marc Trautmann, Produced by Mamma Team Barcelona, CCO Amir Kassai, Media PHD

GLOBAL LAUNCH ROLLS-ROYCE SPECTRE / 'BEYOND'

Spectre is the first of its kind. The dawn of a new era.

As the the world’s first ultra-luxury Electric Super Coupe, Spectre is Rolls-Royce’s first all-electric car. The herald of a new all electric future for the marque.

To capture Spectre’s otherworldly essence and reflect its bold new sculptural design language, we created a bespoke futuristic world in UnrealEngine and shot Spectre on a virtual production stage.

CREATIVE DIRECTOR Concept, Development & Production

Agency RANKIN, DOP Tony C. Miller, Director Martin Bennett, Photographer Simon Puschmann, PP Quiet Brilliant

VOLKSWAGEN SERVICE / 'COMPROMISE'

 

Compromising on quality never pays off.

CREATIVE DIRECTOR Concept Development, Tag-On Shooting & Post Supervision

Agency DDB Berlin & DDB London, Director VIRUS, Photographer Özgür Albayrak, Producer Markenfilm

GLOBAL LAUNCH CUPRA / 'PATH'

In 2018, we launched CUPRA, the new performance car brand by SEAT.

For those who create their own path.

CREATIVE DIRECTOR Concept Development, Pre-Production Supervision

Agency C14 Barcelona, Director Inocuo, Produced by Puente Aéreo Films Barcelona, CD Alvaro Ramos, CCO Amir Kassai

GLOBAL LAUNCH SEAT IBIZA BEATS / 'EARS'

The new SEAT Ibiza Beats let’s you see the world through your ears.

We teamed up with directors Greg & Lio (Makeba ‘Jain’) to bring alive an analog VFX symphony of urban Barcelona.

CREATIVE DIRECTOR Concept Refinement, Pre-Production

Agency C14 Barcelona, CD Alvaro Ramos, Directors Greg&Lio, Produced by Mamma Team Barcelona, CCO Amir Kassai

BRAND FILM VW GTI / 'SPACE RACE'

 

Once in while, you have to show the world who's boss. Wait. Make that the universe.

After years of being the unchallenged urban sports car, it was time for VW to once again shut down unruly competitors, invigorate the brand and remind fans that there's only one true GTI.

Putting the Golf GTI's superior driving dynamics front and center, we pitted it against its only real competition - extraterrestrials. In a death race, furiously high paced and demanding, only one would emerge victorious and undisputed champion of the universe.

With over 1.5M views in the first week alone, a ten fold increase of unique pages views and an actual in-showroom sale of 220 units, our spot catapulted the Golf GTI back to the top of it’s segment.

CREATIVE GROUP HEAD Art Direction, Concept Refinement

Agency DMG Media, Director Kaisim Lim, Producer Jason Kirby

 

DIGITAL LAUNCH BMW M3 & M4 / 'CARBON'

BMW proves once again that no all cars are created equal.

The visionary lightweight carbon construction of the new M3 and brand-new M4 take centre stage in this CGI origin story.

Together with Glassworks Amsterdam and Liga01 we took viewers on a macro-level journey through the genesis of BMW M’s ultimate performance - the creation of carbon fiber.

Our fully responsive and interactive website further supported our ‘ultimate performance through lightweight engineering’ concept through unique UI/UX technologies, dynamic 3D and interactive video components.

Our digital platforms were competable with all predominant web and mobile systems.

ASSOCIATE CREATIVE DIRECTOR Concept, Digital Implementation, Shooting Supervision, FA Supervision

Agency BBDO Interone, Production Company MIC China, Glassworks Amsterdam, LIGA01 Hamburg

 

INTERACTIVE WEBSITE BMW XDRIVE / 'THE WORSE THE BETTER'

 

Whoever said ‘There’s no bad weather, only bad gear’ must have driven a BMW. A BMW with X Drive to be exact. 

China’s most dreaded climate zones gave way to our X Drive features. Interactive games put superior levels of traction and intuitive changes in power distribution to the test and made it clear that with X Drive, weather doesn't matter. 

Our digital experience featuring a current weather map of China was accessible from all digital devices.

ASSOCIATE CREATIVE DIRECTOR Concept, Digital Implementation 

Agency BBDO Interone

GLOBAL LAUNCH ROLLS-ROYCE PHANTOM SERIES II / 'Nuance'

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SOCIAL MEDIA FILM VW GOLF R / 'TuRn'

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GLOBAL CAMPAIGN SEAT ATECA / 'EVERY DAY'

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GLOBAL LAUNCH ROLLS-ROYCE SPECTRE / 'BEYOND'

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VOLKSWAGEN SERVICE / 'COMPROMISE'

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GLOBAL LAUNCH CUPRA / 'PATH'

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GLOBAL LAUNCH SEAT IBIZA BEATS / 'EARS'

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BRAND FILM VW GTI / 'SPACE RACE'

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DIGITAL LAUNCH BMW M3 & M4 / 'CARBON'

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INTERACTIVE WEBSITE BMW XDRIVE / 'THE WORSE THE BETTER'

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©2018 by Caroline Beckert  I   IMPRINT