Once in while, you have to show the world who's boss. Wait. Make that the universe.
After years of being the unchallenged urban sports car, it was time for VW to once again shut down unruly competitors, invigorate the brand and remind fans that there's only one true GTI.
Putting the Golf GTI's superior driving dynamics front and center, we pitted it against its only real competition - extraterrestrials. In a death race, furiously high paced and demanding, only one would emerge victorious and undisputed champion of the universe.
With over 1.5M views in the first week alone, a ten fold increase of unique pages views and an actual in-showroom sale of 220 units, our spot catapulted the Golf GTI back to the top of it’s segment.
CREATIVE GROUP HEAD Art Direction, Concept Refinement
Agency DMG Media, Director Kaisim Lim, Producer Jason Kirby