VW - the peoples car. The China people’s car, rather.

With a sales volume topping all other car makers in the Chinese market, VW had hit a home run in 2014, selling over 20M units.

From the low range Jetta to the upscale CC, we couldn't help but wonder what made real Chinese customers buy into the VW philosophy. 

Happiness. As simple as that.

Creative Group Head Concept Development, Preproduction

CD: Jan Hendrick Ott, Martin Grünhoff