Spectre is the first of its kind. The dawn of a new era.

As the the world’s first ultra-luxury Electric Super Coupe, Spectre is Rolls-Royce’s first all-electric car. The herald of a new all electric future for the marque.

To capture Spectre’s otherworldly essence and reflect its bold new sculptural design language, we created a bespoke futuristic world in UnrealEngine and shot Spectre on a virtual production stage.

CREATIVE DIRECTOR Concept, Development & Production

Agency RANKIN, DOP Tony C. Miller, Director Martin Bennett, Photographer Simon Puschmann, PP Quiet Brilliant