The Seat Ateca is the ultimate companion for everyday urban life.

So we decided to celebrate every day. Literally.

We created a unique TVC for each day of the week and a social campaign to go with it.

Our media buy included daily prime time TV news programs, digital newspapers, as well as owned and payed Social Media that would allow day specific targeting.

Won: Ad of the Month (W&V)

CREATIVE DIRECTOR Concept Development, Shooting & Post Supervision

Agency C14 Barcelona, Directors Michel&Nico, Photographer Marc Trautmann, Produced by Mamma Team Barcelona, CCO Amir Kassai, Media PHD