One good deed a day...

For once it's child's play to make the world a happier place. By boycotting seal products, you help shape a world in which baby seals don't get bludgeoned to death by iron pikes and their hunters finally get a fair chance to do the jobs they were meant to.

Instead of showing yet another bloody baby seal, we decided to help IFAW lure people into action by showing them the possible storybook ending to a horrific reality. 

STUDENT Concept, Illustration

Agency Miami Ad School, CW Salvatore Russomanno