Whoever said ‘There’s no bad weather, only bad gear’ must have driven a BMW. A BMW with X Drive to be exact. 

China’s most dreaded climate zones gave way to our X Drive features. Interactive games put superior levels of traction and intuitive changes in power distribution to the test and made it clear that with X Drive, weather doesn't matter. 

Our digital experience featuring a current weather map of China was accessible from all digital devices.

ASSOCIATE CREATIVE DIRECTOR Concept, Digital Implementation 

Agency BBDO Interone