BMW proves once again that no all cars are created equal.

The visionary lightweight carbon construction of the new M3 and brand-new M4 take centre stage in this CGI origin story.

Together with Glassworks Amsterdam and Liga01 we took viewers on a macro-level journey through the genesis of BMW M’s ultimate performance - the creation of carbon fiber.

Our fully responsive and interactive website further supported our ‘ultimate performance through lightweight engineering’ concept through unique UI/UX technologies, dynamic 3D and interactive video components.

Our digital platforms were competable with all predominant web and mobile systems.

ASSOCIATE CREATIVE DIRECTOR Concept, Digital Implementation, Shooting Supervision, FA Supervision

Agency BBDO Interone, Production Company MIC China, Glassworks Amsterdam, LIGA01 Hamburg